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GOOD DIRT CO.
 


COMMODITY PROJECT 

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COMMODITY BRAND PRINT ADS

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COMMODITY BRAND BROCHURE OUTSIDE

PRODUCT & BRAND NAME: Good Dirt Co. Coffee Beans

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OBJECTIVES: To stimulate audience awareness and trial of our brand.

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TARGET AUDIENCE(S):

  • Age range 20-35, male and females

  • Eco-friendly people

  • New and returning customers

  • Coffee drinkers, coffee enthusiasts

KEY BENEFIT(S) TO TARGET AUDIENCE:

  • Drinking coffee that is responsibly made

  • Feeling eco-friendly

  • A sense of community

 
DIFFERENTIATING FEATURE(S):

  • Organic

  • No artificial ingredients, chemicals, or pesticides

  • Sustainably packaged

  • Supports organizations and communities like Food4Farmers and Conservation International

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COMMODITY BRAND LOGO

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COMMODITY BRAND BROCHURE INSIDE

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